Also reprising their roles from “The Lord of the Rings” in “The Hobbit” Trilogy are: Cate Blanchett as Galadriel Ian Holm as Old Bilbo Christopher Lee as Saruman Hugo Weaving as Elrond Elijah Wood as Frodo and Andy Serkis as Gollum. Though none of the other studios have announced UltraViolet content yet, it is expected that all will begin including redemption codes with physical discs in the coming months.Ian McKellen returns as Gandalf the Grey, the character he played in “The Lord of the Rings” Trilogy, with Martin Freeman in the central role of Bilbo Baggins, and Richard Armitage as Thorin Oakenshield. Warner Bros intends to use Ultraviolet throughout the year, with films like Man of Steel and Pacific Rim, and TV shows including Fringe and The Big Bang Theory. Facing a need to digitise content, movie studios like Warner Bros, Paramount, Sony and 20th Century Fox (among 74 collaborating companies) have created Ultraviolet as a common platform for rights management that all parties can use to offer digital versions of their content to the public.Īs such, The Hobbit will be the first of many release in 2013 featuring an Ultraviolet digital copy in the box with a physical disc. Ultraviolet is a service is borne out of the collective interests of some of the biggest names in cinema and technology. The platform launched in the US in 2011, and now counts over 9,000 titles within its system. Despite being a milestone in Australian multimedia, this is not the global introduction of Ultraviolet.
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